Steel Mumbai

Steel Mumbai set out to create the definitive B2B steel suppliers directory for Mumbai's industrial sector. Entering a completely new industry for us, the primary bottleneck was understanding complex supplier ecosystems, categorizing technical steel grades, and onboarding 350+ real-world businesses with over 500+ catalog products from zero.

Traditional online databases lacked localized verification. The challenge demanded both heavy digital architecture and direct, boots-on-the-ground market research.

They needed a robust, high-performance web directory built from scratch in just 5 weeks, coupled with targeted Technical SEO to capture high-intent buyer queries immediately upon launch.

To build a genuinely verified directory, we deployed a hybrid data pipeline combining automated Google Maps scraping with intensive physical field operations.

Our execution team hit the ground running in Khetwadi, Mumbai—the undisputed hub of steel trading. We physically approached over 80 individual steel shops, pitching the platform vision, collecting raw business data, and verifying inventory details room by room.

Engineered over 300+ dedicated work hours, we developed a fast, custom directory framework that seamlessly indexes 350+ supplier storefronts and 500+ product SKUs, supported by continuous Technical SEO strategy to dominate localized search terms.